The RUN LABS Story From Side Projects to AI Startup Studio
The Beginning
Dima and Matthias have been best friends since high school, always building side projects. After Covid, they reunited and started building products again.
Best friends since high school, rebuilding together in Vienna.
First Product Sprint
In 2022 they launched first products while shifting careers in parallel. Dima came from successful aviation consulting, Matthias from trainee lawyer and media producer.
A short first product phase before bigger bets.
Oscar Stories
With Oscar Stories, kids become the hero of every bedtime story. The app reached #1 on Product Hunt and grew past 100k users.
Oscar Stories: personalized bedtime adventures for 100k+ families.
Intellipaper.ai
After Oscar, they expanded into document AI with Intellipaper.ai. People use it to chat with PDFs, find sources, and draft better in one flow.
Intellipaper.ai: ask PDFs, write faster, research with confidence.
Branding5
Branding5 is a SaaS that generates brand positioning and marketing strategy with AI. In about 30 minutes it produces a complete foundation positioning, ICP, messaging pillars, and a go-to-market plan used by over 2,000 teams worldwide.
Branding5: AI-generated brand positioning and marketing strategy.
FragDiePartei
They brought their product approach into civic education and democratic literacy. FragDiePartei helps voters compare party programs in plain, understandable language.
FragDiePartei simplifies election programs with AI.
LORA
LORA is a learning app for children, designed for curiosity and confidence. Lorastral, the model behind it, is fine-tuned for safety and EU AI alignment.
LORA, powered by Lorastral, delivers safe AI learning for kids.
Oscar Moneyfox
Oscar Moneyfox helps children learn budgeting and money habits through play. Fun quests and challenges make understanding money easy and engaging.
Oscar Moneyfox makes financial literacy playful for kids.
DemoPlay
DemoPlay is an AI-powered simulation game that counters disinformation and builds democratic competence. Together with FH Wiener Neustadt, AI Empowered Politics, HeyQQ GmbH and YEP.
Experience democracy. Reflect with AI.
